We're a discount broker with a difference, and with our range of quality insurance products, we aim to become the leading provider of affordable cover for the whole of the UK.

But don't worry - just because we aim for affordability, it doesn't mean we'll settle for second-rate products. We're committed to quality, which is why we only offer financial products from the UK's leading providers.

Our discount insurance products include Life Insurance, Income Protection, Motor Legal Protection and Breakdown Cover. We even provide investment products on a non-advisory basis - see our Tax-free Savings and Structured Products to find out more.

best price financial services

Our story

Fed up with the outdated and over-priced financial services industry, in 2012 we sought to make a change. We believe too many customers are not getting the cover they need at a cost they can afford, so our aim is simple - to make financial services accessible and affordable for all. Knowing that the commission rates insurance and investment brokers charge lie at the centre of the problem, we've begun the challenging process of cutting down the costs of everyday financial products, all without compromising on quality.

Our Ethos

Our belief is simple - if you're not receiving an ongoing service then why should you be paying an ongoing price? That's why, for all of our on-going insurance products, we give you the option of a commission-free policy, where we instead charge just a small start-up fee. And when it comes to our one-off policy purchases, we try to maintain this approach - just visit Insurance & Protection to see what we mean.

Our Promise

We promise to deliver quality cover at a price you can afford. We'll always try to live up to our name, but occasionally, the best price won't always be the cheapest price - sometimes quality costs that little bit more. We're committed to providing first-rate products, and we hope you'll appreciate the added assurance they provide. Learn more about our trusted providers.

10 reasons to choose us


We only offer products from UK-leading providers, meaning that you can always be sure of quality.


We cut your costs, not your cover, making our prices some of the most competitive around.


Our streamlined purchase process is as easy as 1, 2, 3, so you can get peace of mind when you need it most.


We make all product benefits clear and simple so you know exactly what you're getting.

Peace of mind

Our products are designed to meet your needs, helping to put the 'sure' in insurance.


We offer a range of cover options from a number of providers, meaning the choice is always yours.


We'll only ask for the important details, making our application process quick and hassle-free.


We're authorised and regulated by the FCA, so you can feel at ease whilst shopping with us.


We won't hard-sell or cold-call. Try out quotes without any obligation - your policy is your choice.


We've made all of our prices clear, so that you know exactly where your money's going.

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